Project Brief: Uniqlo TikTok Concept - Airism T-Shirt

https://www.youtube.com/watch?v=QuvqzlxEO6g

Project Title:

Central Park Airism Vibes

Objective:

To create a viral TikTok video showcasing Uniqlo’s Airism T-Shirt, highlighting the product's functionality and style in a dynamic, outdoor setting. The goal is to generate high engagement and brand awareness, with a target of over 200K views.

Target Audience:

Primary demographic: 18-34 years old, urban dwellers, fashion-conscious individuals who value comfort and style in their everyday lives.

Key Message:

The Uniqlo Airism T-Shirt is your perfect companion for the city’s active lifestyle, keeping you cool and stylish as you navigate the vibrant energy of New York.

Concept Overview: